[Mario Kart Tour]Mario Kart Tour rakes in more than $200 million, most of it on iOS

2021-07-14

  Mario Kart Tour rakes in more than $200 million, most of it on iOS

  By Luke Dormehl ? 2:33 am, April 23, 2021NewsMario Kart Tour has the second best debut month ever on mobileNow that’s a reason for Mario to be happy!

  Photo: Nintendo

  Nintendo’s mobile game?Mario Kart Tour has surpassed 200 million downloads and $200 million in lifetime revenue, a new report from app analytics firm Sensor Tower says.

  The United States remains the biggest market for Mario Kart Tour, representing 37.4 million downloads and $76 million in revenue across iOS and Android. According to Sensor Tower, Google Play makes up 56.2% of global installs, compared to 43.8% on iOS. However, the App Store comes out on top in generating revenue — making up a whopping 63.4% of total lifetime spending.

  Sensor Tower‘s report details the spectacular success of Mario Kart Tour:

  “The wildly popular franchise had a stellar start to life on mobile, racing past 100 million downloads and racking up $17.8 million in its first 11 days following its official launch on September 25, 2019. It surpassed its first $100 million in just less than six months, powered by the title’s Gold Pass subscription, available for $4.99 per month, which enables players to obtain more in-game rewards such as Gold Gifts and access to 200cc races.”

  The game’s big success does not come as a massive surprise. Mario Kart?is a beloved franchise. And, while this is pure theory on my part, the similarities in values between Nintendo and Apple as companies — beautiful hardware, excellent quality control, innovation — would suggest that there may be a crossover in audience.

  I wasn’t initially a big fan of Mario Kart Tour on iOS. However, the game’s developers continued to expand and improve it over time. Most notably, they added a shedload of new characters and a cavalcade of revolving courses, themed to different events throughout the year.

  According to Apple, Mario Kart Tour was the most downloaded App Store game of 2019. And its in-app purchases prove extremely lucrative.

  It isn’t Nintendo’s biggest mobile hit to date, though. (That would be Fire Emblem Heroes.) It also doesn’t come close to touching the money-printing giant that is?Pokémon Go. Last year, Pokémon Go earned more than $1 billion — while lifetime revenues soared well past $4.2 billion globally.

  You can download Mario Kart Tour for free from the App Store. Yes, the game features in-app purchases, but these aren’t necessary for you to enjoy it.

  Source: Sensor Tower

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